For a very long time, Instagram was a major force in the social media world. With more than 65 million monthly active users, 10 billion photos, and one of the most recognizable logos around, it might be a crucial marketing tool for small businesses if they know how to use it.
The influence of the photo-sharing site on consumers’ purchasing decisions is expanding along with it. In light of this, you may utilise Instagram for more than just photo sharing by using it to attract new clients.
We have compiled the top Instagram marketing strategies and pointers from prosperous SMBs to assist you in being a small business owner who succeeds on Instagram. Here are six tried-and-true strategies for using social media as a tool for marketing.
Produce Catchy Emoji Captions
Making use of emojis to engage your audience is a successful strategy. As the saying goes, a picture speaks a thousand words, and hashtags are amusing and distinctive. If you want to be more creative, try combining them.
Emojis work particularly well on Instagram since they may give your messages individuality. You can switch up the colours and design of the message each time you publish something new, or you can utilise the same emoji for several occasions.
Be Unique
When people examine your Instagram captions, they can’t help but surrender to the lure of original material. Since there are thousands of postings that are similar to yours, you must differentiate yourself from the competition.
Make sure you have a special vantage point or point of view that your followers will value. You don’t want to come across as someone who only talks about their personal experiences without making any effort or adding any worth. Finding a certain user they like is simple for folks with infinite Instagram followers. But if you want your post to stand out from the pack, be different and make something special for your audience.
Select Hashtags Carefully.
Check the performance of your hashtags before using them on Instagram. Try searching for your own particular hashtag to see what happens when you use it in your postings.
There are a variety of elements that affect how well your hashtag succeeds, albeit there is no assurance that it will be seen. Some hashtags are often used, while others seem to perform better when they are used infrequently.
Make sure your hashtags are simple to read and stick to the recommended hashtag length of eight to ten characters. Additionally, you must use many hashtags, not just one.
Move Outside of Instagram
Make sure to seize the additional options at your disposal if you want to increase your Instagram following. For instance, you might attempt advertising your account on Twitter or Facebook. Consider utilising this feature if it aligns with your growth objectives since many websites allow users to advertise their pages or items.
Consistently Post
Posting frequently is always a good idea, but you need to make sure your posts are interesting. Don’t lose this chance to show off your brand’s individuality and establish a more personal connection with fans by uploading subpar material. Instagram stories are being used by many businesses as an additional method of updating their content. To achieve this, they produce brief videos that are simple for people to watch and function as an extension of the account in a way that is consistent with their brand image. There’s no doubt that you should give this a shot.
Appealing Instagram Page
If your Instagram feed is attractive, it only makes sense that the profiles will be as well. Make sure they are intriguing and alluring enough to entice visitors to explore the rest of your feed as these are the first pictures new followers will see. This is especially crucial if you’re using a mobile device because you just have a short area to grab their attention.
Even if most people are already aware of this, there are still certain companies out there that are unaware: Instagram’s feed is now determined by algorithms. This indicates that it doesn’t adhere to the posting’s chronological order. For individuals who primarily used it as a content curation tool and discovered they suddenly had zero visibility when their posts were not immediately engaging or being aggressively liked, this is a significant change.
Utilize the algorithm by modifying the times when you post and determining the optimum periods for you. There isn’t a secret recipe for this, but you can base it on the following:
What types of materials do you publish? Early in the day, lighter, more digestible content performs best, whereas bolder, more graphically dense visuals do better later in the day.
How long do you spend working on your social media account? Consider the early morning if you work on it for less than an hour each day. This is because more people are online during those times, making posts from that period one of the first things they view.
Where do you call home? When it comes to how much time people spend using their smartphones in specific markets, some are very different.
To avoid disappointment and to make sure that your material receives the visibility it merits, time your posts appropriately.
