WhatsApp is now used for more than simply texting and calling. This Facebook-affiliated app has evolved into a tool for engagement and commerce for both entrepreneurs and small business owners. It may open up new avenues for generating cash, customer contact, and brand development.
WhatsApp gives businesses the tools they need to enter the mobile market across a variety of touch points because it was built on the premise that today’s customers and businesses choose mobility.
Personalized communication is the main advantage of WhatsApp Business. You receive one-on-one interaction with both present and potential clients. You can then personally respond to their inquiries and tailor special offers. To convey information about your products, provide limited-time deals, and handle client complaints, use WhatsApp Business.
The largest benefit is familiarity for the customers. Since there are more than two billion users on the network, most individuals are already familiar with it, making it one of the simplest platforms for businesses to use.
To make your WhatsApp Business number useful for your company, you don’t need to be a technical expert or work for a digital marketing firm. With the help of these seven WhatsApp Business capabilities, you’ll be able to easily reach, attract, and keep more clients.
Speedy responses
You can save typing out individual responses to some of the most popular queries by using fast replies. For example, “What time does your store open?” Alternatively, “Do you have any deals for the day?” When you receive a question like this, you can save the responses and use them again. Press “/” and then choose the response from the platform’s list of suggested answers.
Auto-greets
Auto greetings are a WhatsApp Business feature that can help your company come across as welcoming and professional. For users that contact you after two weeks of engagement or for new users, the platform lets you set a greeting. Select Greeting message under Settings > Business Settings to configure automatic greetings.
Automatic away message
For clients that contact you on weekends or during holidays, you can employ auto-away messages. You can select Settings, followed by Business settings and Away message. You can click or tap on Activate away message there. In addition to editing, you have the option of scheduling your message by selecting Always send, Custom schedule, or After Work Hours.
Address labels
You can use labels in WhatsApp Business to categorise your contacts. This makes it simple to look up clients or business associates. Tap the menu on the chat page, select New label, and then click Save to add a new label. Tap the menu in the chat, choose a label, and Save to add a label to a new WhatsApp Business contact.
Catalogs
Have a new line of goods? To display them, use WhatsApp Business’ catalogue feature. You can bundle products in catalogues with all the relevant information rather than providing each product individually with its price and description. Customers won’t need to visit your website to view the products effortlessly.
Interactive communications
Among WhatsApp Business’s features with the best usability is interactive messages. By turning it on, you can respond to client inquiries using buttons. Conversations will move more quickly and easily because your contacts won’t have to type out their response. Additionally, you can include call to action (CTA) buttons that might lead customers to websites or phone numbers.
Integration with Facebook Shops
You can also integrate your WhatsApp Business number with other applications since it is a member of the Meta family. You can create more efficient customer journeys and customised shopping experiences with Facebook Shops. A visitor to your Facebook shop, for instance, will be able to message you on your WhatsApp Business number.
Conclusion
The best feature of WhatsApp is the ability to send photographs, videos, and pdf files that may be used as invoices or other sorts of marketing content. Engagement in your campaigns dramatically rises when you use multimedia. According to a BuzzSumo study, including graphics can boost interaction by 2.3 times. It eventually results in:
1- A rise in efficiency
2 – Enhanced brand awareness
3- Increased brand loyalty.
